The project focused on several key initiatives. I began with conversion rate optimization (CRO), redesigning the user journey to create a smoother shopping experience, minimizing friction points, simplifying checkout, and enhancing product discovery. For visual branding, I developed a cohesive and modern identity that reflected Scandinavian aesthetics and the brand’s commitment to natural ingredients and innovation, featuring a minimalist and approachable design. I also prioritized mobile optimization to ensure full responsiveness and seamless interactions across devices, reimagining mobile UX for better navigation. Additionally, I improved content presentation for product pages, blogs, and educational sections to make information digestible while maintaining brand storytelling. Finally, I introduced dynamic design elements like smooth transitions, hover effects, and intuitive navigation cues to boost engagement.

The redesign yielded impressive results. Conversion rates increased due to streamlined user flows, and cart abandonment rates dropped. The refreshed branding enhanced Scandinavian Biolabs’ recognition, reinforcing their identity. Mobile engagement improved, with users spending more time on the site and completing purchases more easily. Interactive elements and visually appealing content led to greater user engagement, reducing bounce rates and increasing site traffic. This collaboration ultimately helped Scandinavian Biolabs strengthen their digital presence, elevate their brand image, and drive business growth.